Drucker Marketing Club Event: Marketing Classes Information Exchange Session

Everyone who is interested in hearing some feedbacks of Drucker School classes from 2nd year students should come and join us.

The session will be held on Mar 30 in Burkle 14 starts from 6:30 pm.

The Agenda is:

6:30~7:00 Tian-You Tang:The marketing classes in Rotterdam School of Management
7:00~7:30 Prof. Darroch: Marketing classes in Drucker School
7:30~8:30 2nd year students: Experience with marketing classes

經驗分享 MBA: IF program (International Fellows Program)

昨天看到有Japanese applicant 來參觀學校 不自覺想起2008年5月來到Claremont時的情形

這才發現還沒有寫過有關IF program的事情 而現在或許是最適合寫的時間點

因為正逢很多新生正在猶豫要不要參加這個課程的時候

IF program是Drucker MBA program 為了 TOEFL成績不到 IBT 100分的國際學生所提供的語言課 我參加的時間是2008年5月 整個課程分為兩個module, 大致上是六月份一個module, 七月份一個module

課程內容包含聽說讀寫 文法 發音 口說 會話 簡報

主要是為了MBA的國際學生設計 所以課程內容也被設計成以business English為主

就我自己參加的經驗 我覺得這個課程品質相當不錯

老師都很有經驗(Pitzer College的老師) program本身已經存在好幾年 所以每年也都有改善

這邊的老師對國際學生很瞭解也很有興趣 可以幫助台灣學生很快速融入這邊的生活

而不致於整天只待在家裡說中文 尤其 因為參加的還會有其他國家的國際學生 (主要是日本同學)

所以還蠻容易在MBA正式開始前交到一些朋友 對於第一個學期的融入會有很大幫助

缺點: 貴!

每年這個program的學費應該多多少少有點變化

不過應該算是數一數二貴的語言課程

雖然有很多其他的附加價值 個人也覺得因為這個program, 已經忘記了的英文有又回來不少

尤其口說部分 多兩個月的練習 真的差別很大

但是 這學費真的很貴 或許是讓人忘之怯步的主因

基本上 我還是推薦這個課程

尤其對於自己的語言能力信心不足的新生

參加這個program雖然不能保證什麼 但是一定會有幫助

尤其提前兩個月來美國 把所有雜事都先搞定

學期開始應該也會比較快進入狀況

RSM Exchange Program-5. Others

1. Here is the comment from another student who came to RSM before. Again, this is only for reference.

I took e-Marketing course from a Canadian prof. It was intense, a 1 week course, 6 hours per day; but if its OK for you, I enjoyed it a lot. Also, negotiation course was OK, it was a bit boring but if you like negotiation, you may take that one. I also took, Supply Chain, International Investment, Future of Advertisement, Consumer Behavior courses. I wouldn't recommend Int. Investment, but all others are good. Consumer Behavior was also enjoyable, and easy.

2. Life in Rotterdam.

RSM will hold an orientation for exchange students. Just remember: BLAAK Market is the best place to buy fruit and vegetable.

3. Commend

I think it was a good opportunity to extend my vision, so I applied for this program. And I DID learn and enjoy it a lot. It was a nice and unique experience to stay in Europe alone for 4 months for me.

RSM Exchange Program-4. Course Evaluation

1. Innovation Management, Professor Shlomo Maital

Well, I think the professor is a nice and kind guy. He shared some interesting videos about entrepreneurship during the class. (cases and speeches) But I will recommed CGU classmate sending me a e-mail for detailed info if he/she is interesting in this course.


2. Consumer Behavior, Professor Peeter Verlegh

This course is good. Prof. Verlegh is a young and energetic person who shows you a lot of passion and energy in the class. People who want to concentrate on marketing can consider to take this course.


3. E-Marketing, Professor Michael Parent

This course is interesting. We need to read two cases for each session in 7 straight days but the professor handle the discussion very well. I will recommed people who are interesting in marketing to take this course because they will need to know the jargons and tools in the new business world.


4. The Future of Advertising in a Changing Media World, Professor Annet Aris

Also very intereting course. Prof. Aris asked people in this course to "vote" for a question and then discuss that question during that class. After discussion, there was a guest speaker to give us some specific topics for the future of advertising. Those topics and guest speakers are from 4 main perspectives- consumers, media company, media agency, and advertisers.

For example, in session 7, we needed to vote for a queston "Google will be able to diversify its revenue away from search (adword and adsense) significantly (>25% of total revenue) within the coming 3 years." After discussion, prof. Aris invited people from google to give us their opinion from the perspective of media company.

5. International Finance, Professor Anoop Rai

Highly recommed to those who are interesting in finance, even if you don't have any financial background. Prof. Rai used very easy language to explain complex financial tools such as Mortgage Backed Securities (MBS), Credit Default Swaps (CDS). I learned lots of useful tools and knowledge from this course.

6. Strategic Value Management, Professor Murray J. Bryant

Highly recommed to those who are interesting in strategy. This course is like a changing management course. We discussed how to react and develop in a shifting environment. Prof. Bryant was highly involved in all the cases discussed in the class. Therefore, he gave us very specific and useful comment in the discussion.

RSM Exchange Program-3. Registration

Q: What should I do for my registraiton? How many units can I take?

CGU faculty will help you to go through the registration progress. In my case it is Jeannie. You just need to send Jeannie an email to tell her which courses you will take in RSM. Also you need to tell Jeannie if you want to choose Letter Grade or Pass/Fail Grade when RSM transfer your grade back to CGU.

RSM will ask all students to take 6 elective courses. Each elective course is equal to a 2 units course in CGU. Therefore, you will take 12 units, which is equal to the minimum requriement from CGU. You may take one more elective course in RSM, but you need to ask RSM's faculty and there's no guarantee for approval.

Q: Should I choose Letter Grading or P/f Grading?

The majority of the students studying abroad choose the p/f grading due to the difference in the grading scale used by our exchange partners. For example, in RSM, professors are asked to give grade based on learning curve distribution. Only top 10% of student can get 4.0, "A" letter grade. Following you can see the detailed info:

Letter Grade / GPA / Tiers

A / 4 / Top 10%
B/ 3.5 / Following 25%
C / 3 /Following 30%
D / 2.5 / Following 25%
E / 2 / Last 10%
F / Failed

You can choose whatever you want and change to another one when you come back to CGU. For example, you can choose letter garde first, then change to p/f grade when you come back. However, you'll need to submit a petition to the Dean of Students to request that the grades be changed to p/f and there's no guarantee that it will be approved.

Q. How would I know which elective courses I can choose and whether those course is good?

Again, You will get an email from RSM with your user credentials for Blackboard and RSM email address. Blackboard is a IT system similar to Sakai in CGU. In blackboard, you can see the information about the courses list, individual syllabus for each course, and the evaluation results for each course from the last year students. You will have full access to those information to help you to choose elective course. It is somethat competitive to choose a "hot" course because RSM uses a "bidding" system for the registration.

(In the next article, I will give my own evaluation for your reference.)

Q. What is the bidding system?

Each student will have 1200 points to do the bidding for 6 courses. You need to allocate those points by yourself. It is all confidential before the end of bidding period. Then in the end of bidding period, people with higher points in the course will be enrolled in that courses automatically. For example, if "A" course only allowa 35 students to take, but there are 50 students putting their points on "A" course, at the end of bidding, the 35 students who put the highest points will get A course.

There are totally two period for bidding, and some specific rules if you want to choose EMBA course. You will get the full information in the email.

RSM Exchange Program-2. Preparation

If you successfully get the chance for RSM exchange program, RSM will send you an email very soon to illustrate what you need to do. In the following I will mention some inportant points in the email ( and my own comments)

You need to send to RSM

1) Copy of passport (can also be digital)
2) 4 passport photos
3) CV
4) your complete filled-in personal information form ( They will provide in the email)

Buddy

Each exchange participant will be assigned a MBA10 buddy, but personally I think it's useless. My buddy didn't answer any question for me.

Visas
If you needs a Visa for entering EU, you will also need to provide:

§ copy of your passport including any relevant pages i.e. containing possible residence permit for the country in which you are currently studying

§ legalized copy of birth certificate (please send an English translation of your birth certificate)

§ proof of financial status, usually copies of bank statements are sufficient to prove that you can support yourself while in The Netherlands

§ proof of medical insurance (if you need to arrange this, you can visit www.acepolis.com/ips

Housing
RSM has a dedicated housing office that assists in finding accommodation for the exchange students. Housing office will provide more detailed informaion. I lived in International house. (I-house) It's a very comfortable environment. You can see some photos in the following link:
http://www.wretch.cc/album/album.php?id=ecloud&book=41

I suggest you can choose the number after 670. So you can go to the terrace easily to enjoy the beautiful view.


Banking
I didn't open an bank account here because I think it's too troublesome. I've heard that there is an opening fee plus monthly fee. So I just withdraw money at ATM from my BOA account. But if you want, you can ask RSM staff and they will be happy to help you.

RSM Exchange Program-1. Application

Well~I guess it's time for me to keep my promise of writing articles about the RSM Exchange Program. One thing I have to say in advance: this is only for reference, and all I know is based on my experience in 2009 RSM exchange program. The situation may change, so please get the updated information by yourself. Let's start from the application part.

1. How many choices for exchange program?

So far as I know, CGU/Drucker has different exchange progarms at each year based on how many schools are willing to provide the opportunities. In 2009, there are two schools for MBA exchange program- RSM in Netherlands, and St. Gallen in Switzerland.

2. How can I know the school list and the number of opening?

In my experience, CGU will send an email to the CGU account, in Middle March, to announce the school list and the application process. Usually each school will only accept one or two exchange students. In 2009, three people went to St. Gallen, and one person, which is me, went to RSM.

3. What should I do for the application process?

In the email, CGU asked students who were interesting in those exchanges programs to submit an essay. In that essay you have to explain four things: 1) why do you want to study abroad? 2) Why do you think you are qualified for the exchange program? 3) How will you represent CGU? 4) How will you contribute to the host school?

The questions may be slightly different, but I think that's what you need to answer. Here I have two suggestions for writing the essay. First, involve your CGU experience into your essay. CGU has reviewed your resume when you applied for CGU. So don't say something they already knew, try to put some new stories in your essay. Second, understand the host school and involve its feature in your essay. Let CGU know you are really serious about the exchange program.

4. When will I know the result?

About two weeks after the deadline, you will get an email.


I guess that's all I know about the application process. Hope it's helpful ^^

修課經驗分享: Global Strategy & Trade - Oxford Program, Drucker School of Management

I Just finished the trip in Oxford, UK. This is a nice trip with all kinds of different experiences.

Although it's an interesting and fun trip, I did go there for a class: Global Strategy & Trade.

Many Drucker School senior students recommended this class to me, and after taking it by myself, I would like to recommend this class to everyone in Drucker School & CGU, too.

This class does not only open to MBA students in Drucker School, but also accept PHD students in CGU and, of course, EMBA students. This structure of students makes the program more diverse, and I appreciate it.

There are two professors and many guest speakers giving lectures during the two weeks in Oxford. We had either lecture from professor in the morning and guest speaker in the afternoon, or vice versa. The assignments were heavy but helpful, we needed to finish all the readings and writings before we arrived Oxford so that we can enjoy the time being there.

All the social events and tours arranged in Oxford were interesting. Although I could not understand the Shakespeare play, I did enjoy watching it. We visited Wembley Stadium and Mini car plant, and both were pretty informative and fun.

The best part is the interaction with classmates and professors. Every student stayed in the same dorm and we were all having the same schedule for classes, events, and meals. Thus, we could know everyone at the end and had closer relationship. I did enjoy knowing different people, especially when everyone is interested in Globalization.

Anyway, this is a really nice program that opened my eyes. The classes and speeches were from all different kinds of perspectives, and having class in Oxford is a totally different feeling from having class in Claremont. I strongly recommend everyone take this class if possible because I found it really valuable!

Drucker School 課程介紹 by Shengfu Wang - Marketing High-Tech Products and Innovations

Course Title: Marketing High-Tech Products and Innovations

Instructor: Jakki Mohr

這門課開在暑假的剛開始時的intensive課程, 今年(2009)是開在五月中旬, 教授是位和藹可親但算嚴格的女士

幾乎上過這門課的學生都覺得這是一門不錯的課, 我也不例外.

本來不想上intensive課程, 因為教的錢是一樣, 內容卻總覺得被濃縮了, 而四天的課程也有時候會讓人消化不良

但是, intensive的課程也有他的好處, 短時間內大量的吸收資訊, 對於這個領域有興趣跟有背景的人, 會是很有意思的課程

Jakki Mohr這個教授對於這門課很有經驗, 對這個intensive的上課方式也已經發展出一套教法,

所以大多數學生雖然有時覺得累, 都還挺能夠接受的

課程內容多數著重在電子產業, 網路, 以及消費者市場, 教授以前在HP工作, 所以對電腦業自然了解最多

不過在這次上課的過程中, 對於其他高科技產業的相關問題, 教授也大多可以有不錯的回答跟建議

教科書就是上圖這本

Jakki Mohr就是主要作者, 所以會把整本書的重點精華拿出來教

教授的講解簡單易懂, 對學生participation的掌握也恰到好處

唯一缺點仍然是時間太短, 無法將每個理論的細節一一介紹, 有些章節也跳過沒有深談

不過整體來說是一門好課 教授雖然算是客座 卻是每年都來 也有Drucker School Faculty的特質:重教學品質, 重視學生意見, 有豐富教學經驗

對於高科技產業有興趣的同學, 相信這門課會是不錯選擇.