RSM Exchange Program-4. Course Evaluation

1. Innovation Management, Professor Shlomo Maital

Well, I think the professor is a nice and kind guy. He shared some interesting videos about entrepreneurship during the class. (cases and speeches) But I will recommed CGU classmate sending me a e-mail for detailed info if he/she is interesting in this course.


2. Consumer Behavior, Professor Peeter Verlegh

This course is good. Prof. Verlegh is a young and energetic person who shows you a lot of passion and energy in the class. People who want to concentrate on marketing can consider to take this course.


3. E-Marketing, Professor Michael Parent

This course is interesting. We need to read two cases for each session in 7 straight days but the professor handle the discussion very well. I will recommed people who are interesting in marketing to take this course because they will need to know the jargons and tools in the new business world.


4. The Future of Advertising in a Changing Media World, Professor Annet Aris

Also very intereting course. Prof. Aris asked people in this course to "vote" for a question and then discuss that question during that class. After discussion, there was a guest speaker to give us some specific topics for the future of advertising. Those topics and guest speakers are from 4 main perspectives- consumers, media company, media agency, and advertisers.

For example, in session 7, we needed to vote for a queston "Google will be able to diversify its revenue away from search (adword and adsense) significantly (>25% of total revenue) within the coming 3 years." After discussion, prof. Aris invited people from google to give us their opinion from the perspective of media company.

5. International Finance, Professor Anoop Rai

Highly recommed to those who are interesting in finance, even if you don't have any financial background. Prof. Rai used very easy language to explain complex financial tools such as Mortgage Backed Securities (MBS), Credit Default Swaps (CDS). I learned lots of useful tools and knowledge from this course.

6. Strategic Value Management, Professor Murray J. Bryant

Highly recommed to those who are interesting in strategy. This course is like a changing management course. We discussed how to react and develop in a shifting environment. Prof. Bryant was highly involved in all the cases discussed in the class. Therefore, he gave us very specific and useful comment in the discussion.