Drucker Students Take National Title in Net Impact Case Competition!

Drucker Students Take National Title in Net Impact Case Competition!

Published on Tuesday, February 24, 2009

On February 21, 2009 a team of four Drucker School students won first place in the final round of the Net Impact Case Competition hosted by the Leeds School of Business at the University of Colorado at Boulder. The team consisted of Tyler Barrell, the school’s Net Impact chapter leader, Jay Hinton, Emi Makino, and Sarah Schwald. This is the first time the Drucker School has advanced to the semi-final round in the Leeds competition, now in its 8th year. The competition has grown to include over 85 teams from most prestigious schools around the country. The Drucker School team took first place over University of North Carolina (2nd) and MIT (3rd), winning $6000 in prize money.

Jay Hinton noted, “Sustainability is an issue that is relevant for all companies, and one that can be positively affected by measures both great and small. The wide range of finalists is a shining example that the NIIC competition is an opportunity for all students concerned with the triple bottom line, not just big name programs. This is a big win for CGU, the Drucker School, and Peter Drucker's legacy.”

“The Leeds Net Impact Case Competition is the premier case format competition built around businesses facing sustainability challenges, while succeeding financially.”http://nicomp.colorado.edu/NICC_2009/Home.html

The competition was sponsored by Vail resorts, who over the course of the event challenged teams to address three issues relating to their company and how they embrace sustainable practices. The competition occurred in two parts, a preliminary round via the internet, and a final 24 hour event in Colorado. Teams arrived in Colorado to be given the “zinger” of the case, a game-changing alteration to preliminary data that had been sent out 10 days before.

The final round challenge consisted of two parts; a charge to increase the number of riders on Vail’s newest acquisition, Colorado Mountain Express, in order to reduce traffic, and propose initiatives and possible acquisitions that would increase Vail’s goal of creating a total customer experience while promoting sustainability. After an all-night, 12-hour preparation session, presentations began. Twenty teams of four presented in the morning, and five were selected to present again for the final round in the afternoon.

The preliminary round took place between November 17th and December 3rd, 2008. The required deliverable: an 11 page slide deck with less than 75 words per page outlining a plan for building a corporate culture with sustainable ideals for the Vail Resorts. After much toil over many ideas, the team submitted a plan titled “Extraordinary People, Exceptionally Engaged.”

“I believe that in the projects that we created we put forth strategies and philosophies that Drucker would appreciate as having been built on his works,” says team member Sarah Schwald.

The final round consisted of the following schools:

Claremont Graduate University (Drucker)	University of North Carolina
Rice University	Bainbridge Graduate Institute
MIT	University of British Columbia
University of Virginia	UC-Berkeley
Northwestern	George Washington University
Washington State University	Duke University
HEC Montreal	Harvard Business School
Dartmouth	Michigan State University
University of Baylor

-轉載自 Drucker News